Here’s how user experience research can impact your team and how a UX researcher can be your next great leader.

Photo by UX Indonesia on Unsplash

As someone who’s worked in the UX field for over 20 years, I’ve seen the tremendous impact user experience research (UXR) has had on the digital space and the overall transformation of technology and enterprise solutions.

UXR is when a company studies and gains insights about the impact of design on their audience. That audience can be both external (customers, citizens, patients, clients) as well as internal (employees, operational staff, field teams).

Understanding the needs of your audiences can…

In mid November 2020, I gave a talk at the UX Live 2020 conference with a very simple title: Research Can Lead.

I like to think my talk was really a call to action.

Here I do my best to provide a transcript and summarise the talk, but you can also watch it if you prefer:

During my talk, I asked the audience to join me in an interactive discussion about UX and user research (UXR) and career progression in the role. Frankly, this is a topic on many minds in UXR, regardless of level in our career.

I’ve held…

Andrea Lewis

UXR brain with a UX view of digital

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